🕒 Why 24 Hours Matter: The Shelf Life of Freshness

🌱 The Science of Freshness

1. Nutrient Loss Begins Immediately

• Vegetables like spinach, lettuce, and herbs start losing vitamins within hours of harvest. For example, Vitamin C in leafy greens can drop by almost 25% in the first 24 hours.
• That’s why “fresh” doesn’t just mean good-looking — it means nutrient-rich.
2. Moisture Evaporation = Texture Loss
• Fresh cucumbers, lettuce, and leafy greens contain more than 90% water.
• Without proper storage and quick delivery, they lose water, becoming limp and dull.
3. Flavor Compounds Break Down
• Ever tasted a supermarket tomato that looks red but tastes bland? That’s because natural sugars and flavor compounds break down fast when vegetables are stored for too long or transported across states.

🚚 Supermarket Fresh vs Farm Fresh

Most vegetables in supermarkets are harvested, stored in cold chains, transported for 2–7 days, and then displayed under artificial lighting. By the time they reach your kitchen, they may look fine but have lost much of their taste, crunch, and nutrients.

At Frais Farms, we do it differently:

✅ Hydroponically grown vegetables & leafy greens harvested at peak freshness
✅ Delivered within 24 hours of harvest in Mumbai
✅ Minimal handling = minimal nutrient loss
✅ No long-distance food miles

🥬 Why Frais Farms’ 24-Hour Promise Matters

• Better Nutrition → You get vegetables loaded with vitamins, minerals, and antioxidants.
• Better Taste → Crisp cucumbers, juicy cherry tomatoes, and crunchy leafy greens.
• Better Health → Fresh food supports immunity, digestion, and overall wellness.
• Better for the Planet → Local farm-to-fork supply chain = reduced carbon footprint.

🥗 How You Can Maximize Freshness at Home

Even after you receive fresh vegetables, here are a few pro tips to extend shelf life:

• Store leafy greens in airtight containers or reusable wraps.
• Keep cucumbers and peppers in a cool section of the fridge, not the coldest.
• Wash veggies just before eating, not before storing, to avoid moisture damage.

🌍 The Takeaway

24 hours can make all the difference. That’s why Frais Farms ensures your vegetables go from farm to your table in a single day — packed with freshness, flavor, and nutrition.

When you choose Frais Farms, you’re not just buying vegetables. You’re choosing organic, hydroponic, local, and truly fresh produce that fuels your health and respects the planet.

👉 Order your fresh harvest today — because every hour counts when it comes to freshness.